Natchaya Suebsak (Amp) of Weserve Delivery
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Natchaya Suebsak (Amp) of Weserve Delivery

Please introduce yourself
I’m a pure-blood Phuketian. I have my own business involving food delivery and logistics and I’m also a marketing consultant for many brands in Phuket; Anupas Visitakarn Co., Honda, Phuket Golden Ville Villages, Yamaha Music School and Phuket Real Estate… My job includes market research and planning for products and service development, marketing campaigns, and events management.

How did the idea for your business come about?
Weserve Delivery is real time logistics and food delivery company. The idea of Weserve began about three years ago. My team and I realized that a lot of restaurants in Phuket have limited parking space while some have not enough seats for the demand. Road traffic in Phuket is bad so we did market research regarding the demand and found that Phuket people want to have a food and products delivery service. Weserve thus started.

What are the three keys to make your business a success?
Three things that make Weserve as it is today are; first is our clients. Every client is important to us. Whether it is a few hundred or tens of thousands of baht they spend on us, we treat them equally because to us they are super VIP. Secondly are the shops and restaurants or ‘our partners’. We take care of them just like their business is our own. Third is our team. We’re constantly growing up and developing so the team is very important. Those are three things that are important for our business success.

What would you say are the top three skills needed to be a successful entrepreneur?
For me, the three skills I use to manage Weserve are: I’m a marketing person. I see that technical skill is important. I want to know deep and wide about marketing. I did a market research, collected data with proper methods to get the right and proper product. The second skill is human resources management or human skills. We take care of our staff, give them good benefits and make them happy working together. Last is the conceptual skill. The ideas are based on information and data to prove and trial implementation.

How many hours do you work a day on average?
Since I’m a business owner not an office worker you might say that I’m working all the time. Though I’m not actually working it doesn’t mean that I’m not thinking. I’m try to learn more and more to make our business grow. But if you consider actually sitting and working hours, it’s about 10 hours per day that I talk with the team, meet with clients and partners, hold meetings and develop Weserve’s software application. I work every day, with no days off.

What motivates you?
My answer might sound different from others. I have to tell you that I was very ill before and only started to work again a few years ago. Because of this my motivation is to ‘stay alive’. I appreciate every moment of my life. I wake up in the morning, I’m able work, to do what I love, being good and helping people around me. So I feel I want to stay alive and it has become my motivation.

Interview with Natchaya Suebsak (Amp) Co-Founder and Chief Marketing Officer (CMO) of Weserve Delivery Interview with Natchaya Suebsak (Amp) Co-Founder and Chief Marketing Officer (CMO) of Weserve Delivery

How do you generate new ideas?
For Weserve, new ideas happen every day, mainly from our customers, sharing their needs and wants. What we do is listen to their needs carefully, think them through, and try our best to fulfill those needs. Other ideas come from our competitors. We’re a local brand but our competitors are global. When they do something new, we observe, study and make our product different or better in our own way. The ideas also come from our team. They meet our clients every day so we need to listen and bring them together to develop our business.

Who has been your greatest inspiration?
My greatest inspiration is close to me – my dad. My dad has been my inspiration since I was young. He’s a manager and has many people to take care of and sees the benefits of students as the most important. He is compromising and focusing more on the outcome. I follow this and adapt it with my work.

Second would be Khun Kanok Sattayapan, Construction and Development Manager of LH Muang Mai. He is good-hearted, kind, and full of positive thinking who always has suggestions on the thinking process and decision making. He is loved by his staff and I want to be like him one day.

Last but not least, Khun Phattanan Pisutwimol, Managing Director of Phuket Goldenville Project. I have known for quite a long time. He supported and taught me a lot about how to manage and how to take care of people. I was inspired by his generosity and kindness to others.

How do you go about marketing your business?
Weserve is quite different from other businesses as it’s online. Everything is on mobile phone or on tablet so we put our focus on online marketing. But we can’t just ignore offline marketing so you still feel our presence on the radio or on billboards. But at Weserve, our priority is Customer Relationship Management (CRM). How to keep customers, how to make them like us and how to create loyalty and make then repurchase. Consumer satisfaction is key so I see CRM as our number one priority.

What are your hobbies?
I don’t collect stamps! As a business owner, I don’t have much leisure time so what I count as my hobby is to spend time with my family. I like watching movies, listening to music, traveling with friends. I like traveling. I try to make some time to travel in Thailand twice a year and other countries once a year. I also meditate and make merit almost every day.

What makes you happy?
Three things that make me happy are my family – they stay with me through my ups and downs. They make me understand what life is and how to live happily. Secondly is my job. I’m a workaholic. To be able to do what I love and work among loving people, I think is long term happiness. And last is my lifestyle. I may seem a busy person but actually I seek time to be with myself and to let it go’.. how to live my life.

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